Social Media Marketing
Almost every business has one or many social media accounts these days. Social media marketing is putting these social media platforms to good use, by promoting the company's products or services. Social media platforms make it easy for the businesses as well, as most of them have in-built data analytics tools, which help the companies track every progress and usefulness of their ad campaigns. A lot of stakeholders can be addressed through social media marketing, including the existent and potential clientele and employers, journalists, social media enthusiasts, and the general public. In a sense, social media marketing is employed by even prominent politicians across the globe. This can make us understand the power of social media and marketing through this platform.
Sometimes, websites make use of user-generated content as well. This includes ratings and reviews by users. This lends a lot of credibility to the business too. There is also a specific advantage to social media marketing. This is interactive/participative, unlike traditional media. Of course, participation is possible in certain traditional media, but it is rather slow and one cannot be sure if their view would be approved for publication. Control of message here, is to the customer unlike traditional media.
Generally, market researches in the traditional sense tend to be costly. Social media marketing does not have this problem. It is easy, cost-effective, fast and convenient. Also, hypertargeting is possible in prominent social media platforms like Facebook and LinkedIn. Hypertargeting is the delivering of customised messaging to particular or niche segments spread across various advertising mediums.
Some popular social media networks where effective campaigning/marketing is possible are Facebook, Twitter, LinkedIn, Snapchat, Instagram, WhatsApp, YouTube, Yelp, Tumblr, Delicious, Reddit and so on.
The use of social networks, consumer's online brand-related activities (COBRA) and electronic word of mouth (eWOM) are significant when advertising online. There is also a term called 'social media influencers.' They are often targeted by marketers to send messages and information to their target audiences.
Well, if you are reading this sentence right now believing you now have a complete idea, trust us, this is not all. This is, in fact, putting it in a nutshell. There's more to social media marketing. The when, how, what and why is best left to experts like us. Of course, dream2digital will give you all the details and let you explore the options, before zeroing in on the marketing that you think and feel is best suited to your business.
- Social Media Strategy
- Social Platform Setup
- Content Calendar
- Contest Development and Deployment
- Community Management
- Campaigns and Initiatives
- A/B Campaign Testing
- Measurement and Refinement